If someone rents a movie* from your fancy iTunes store and then, while about 30 minutes into it, goes into labor, do you think you could cut that person a break on re-renting the same flick when they finally have time to watch it again? Even 50% off? What if we sent a copy of the birth certificate?
Get back to me. And thanks.
*”Taken,” FYI. I felt Liam barely pulled off that role but was still pretty good.