This story’s got legs
April 14th, 2009 · by map · 4 Comments
I cannot pretend to be offended by these ads. Young men are coarse, callow, emotional imbeciles with suicidal dietary habits. In other words, from a marketing perspective, these ads are perfection itself, practically verite. Meanwhile, if I put on my magic deconstructing spectacles, I can see neo-feminist subversion in these messages. Note the tagline of the Padma Lakshmi commercial: “More than a piece of meat.” This was the cri de coeur of feminism back in the day, and though it refers to the burger, it is also a tweak of conscience to males slobbering over the accomplished actress-author-chef. Take that, you objectifying pig.
Like this:
Like Loading...
Related
Tags: Entertainment · Food & Drink · TV
